Recently, Yahoo has made a major change in the way it lists search results. Now the
difference between its directory listings and Google’s results would be eliminated and
they would appear as integrated search results. This means that if I was number two
in Google for “web content writer” then I can appear as number two for the same key
phrase in Yahoo, although I am not listed in the Yahoo directory.
Google is already considered to be the biggest and most favorite search engine
owing to the quality of results it provides. Now its importance has increased more than
ever. A high ranking in Google can really take you places. You will be in the top
search results of Yahoo as well as Google. What more can a webmaster ask for?
How does one go about getting a high ranking in Google? That is a million dollar
question. Do you need to understand the nitty gritty of the ranking algorithm and the
Page rank technology? You can try it, if you like techie stuff. However, it is not
necessary to get you a good ranking. You just need to follow a few simple rules:
1. Focus
Focus your website on one theme. Ideally, your website should be discussing one
type of information (how to write and promote ebooks), or selling one type of product
or service, or speaking to one target audience. To achieve this focus, it is important to
have a clear sense of the direction you want your website to take, and the audience
which is being targeted by your website. A website consultant can help you with this
task.
More on planning your website here:
Planning the Design of your Website
2. Smartly Selected Keywords
The quality and relevance of your website traffic would largely depend on the
keywords or key phrases you are targeting. Therefore, it is important to target the
right keywords. Your keywords should be related to the theme of your website. They
should also be descriptive. In other words use common nouns (price guide for
historical coins) instead of proper nouns (Dave’s Heritage Coin Books).
More on selecting the right keywords here :
The Seven Secrets of Keyword Selection
3. Treating Links as Content
We know that link popularity is also important to get high rankings in Google. Links to
external websites are also considered useful content, and a section of your website
can be dedicated to these links.
There are two things to remember when you create internal or external links in your
website:
Google likes text links with lots of keywords
You can get higher keyword density by using keywords in the internal (navigational)
and external links in your website. However, don’t try to be too creative with the text of
your navigational links. The simpler their names are, the easier it would be for your
visitor to navigate your website.
On the other hand, external links give you a great opportunity of inserting keyword
rich text on your web page. Let’s say you are a web designer and have a “Links” page
listing resources related to web design. There is a webzine named “Designer News” in
the links. You can create the link for this website in the following way:
Tips related on web design and website makeovers
Designer News is a free monthly ezine for web designers containing useful tips on web
design, html, freelance jobs and case studies of website makeovers.
A few links like the above and you have a keyword rich web page, which would also
provide useful content to your visitors.
A boost in ranking comes from high quality links
When you are exchanging links with other websites, focus on quality and not quantity.
Ten links from high quality websites are much better than hundred links from poor
quality websites.
Therefore it is important to do your research about the website, with which you want to
exchange links. It should offer useful content, and should be related to the theme of
your own website in some way.
4. Well Written Web Page Content
Even if you have selected the right keywords, you might not get high rankings for
them. To achieve high rankings it is important to insert keywords smartly in your web
content. You need the right keyword placement as well as high keyword density in
your web content for a good ranking.
Fussing only over meta tags would not get you anywhere, as Google does not index
most meta tags. Therefore, it is very important for your website to have well written
content. This would not only make sure that you rank high in Google, but would also
ensure that you grab the attention of your website visitors and are able to sell to them.
More on well written web content:
Dos and Don'ts of Web Content Writing
These are some of the major considerations that you need to keep in mind when
creating your web page content. Not only will this result in higher rankings for your
website, it will also create a wonderful browsing experience for your website user.
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About the Author
Erum Zehra specializes in creating web content which both search egnines and
people love. Learn more about how she can help to improve your web content:
Click here before your competitors do.