There are a number of considerations involved in writing good and persuasive web page
content. Here is a checklist of the most important factors in web content writing.
1. Benefits
Do start with the most compelling benefits of your website and turn it into a bold headline. Don't
start with a useless welcome slogan.
-Bad: Welcome to our Jewelry store
-Good: Handcrafted Designer Silver Jewelry
2. Empathy
Do focus on the needs of your website visitors and prospects. Don't talk about your problems
first.
-Bad: This website was launched two days ago, so excuse the omissions.
-Good: Please contact our customer service for prompt response.
3. Consistency
Do follow a consistent formatting style for your web page. Don't make it look like a multicoloured
illustration with 10 fonts and 20 colours.
-Bad: Use of different colours in each paragraph and different font types and sizes for each
heading
-Good: One font colour and size for text and one font colour and size for headings (Arial and
Verdana are the most recommended fonts for web content).
4. Simplicity
Do make your web content sound simple. Don't use difficult and confusing words. The visitors
should get your message immediately. They are not going to make too much effort to
understand if you are being too academic. They would simply click away and you may lose a
potential sale.
-Bad: Despite their current stature, the persistent competitors are doomed for failure due to
their total ineptitude.
-Good: The competitors lack the skills to succeed.
5. Scannability
Do make your web content scannable by including lots of headings and bullets. The visitors
should know immediately what you are trying to tell them. Don't put big blocks of text on your
web pages, which are impossible to read, and very boring.
-Bad: A block of text with no paragraphs, headings or bulleted points
-Good: Bulleted points with headings and short paragraphs.
6.Concise
Do try to be as brief and as concise as possible when writing content for your website. Don't go
on and on about a subject providing irrelevant details which do not interest your visitors.
-Bad: A 400-word history of your company's achievement
-Good: A few bulleted points listing the major achievements
7. Interesting
Do write in a friendly and interesting manner. Don't sound boring and impersonal. Your visitors
should enjoy reading your web content and get hooked to it.
-Bad: Our Company is very efficient, reliable and affordable and we have been around for
years. We also have a very impressive portfolio of clients that we have previously worked for.
We are definitely the best choice.
-Good:
Reasons we can serve you better:
Great customer service
Competitive prices
Vast experience
8. Error free
Do ensure that your web content is free of spelling and grammatical errors and is punctuated
correctly. Don't write the web content in a hurry and upload it without proof reading. If you have
mistakes in your web content it would make you look unprofessional.
-Bad: This ia an exclusive ofer
-Good: This is an exclusive offer.
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About the Author
Erum Zehra specializes in creating web content which is both Visitor and Search Engine
friendly. Get high rankings, and get your visitors hooked to your website. Visit her web site at
http://www.biztalk4u.com and subscribe to her ezine by sending a blank email to:BizTalk4U
Ezine.
content. Here is a checklist of the most important factors in web content writing.
1. Benefits
Do start with the most compelling benefits of your website and turn it into a bold headline. Don't
start with a useless welcome slogan.
-Bad: Welcome to our Jewelry store
-Good: Handcrafted Designer Silver Jewelry
2. Empathy
Do focus on the needs of your website visitors and prospects. Don't talk about your problems
first.
-Bad: This website was launched two days ago, so excuse the omissions.
-Good: Please contact our customer service for prompt response.
3. Consistency
Do follow a consistent formatting style for your web page. Don't make it look like a multicoloured
illustration with 10 fonts and 20 colours.
-Bad: Use of different colours in each paragraph and different font types and sizes for each
heading
-Good: One font colour and size for text and one font colour and size for headings (Arial and
Verdana are the most recommended fonts for web content).
4. Simplicity
Do make your web content sound simple. Don't use difficult and confusing words. The visitors
should get your message immediately. They are not going to make too much effort to
understand if you are being too academic. They would simply click away and you may lose a
potential sale.
-Bad: Despite their current stature, the persistent competitors are doomed for failure due to
their total ineptitude.
-Good: The competitors lack the skills to succeed.
5. Scannability
Do make your web content scannable by including lots of headings and bullets. The visitors
should know immediately what you are trying to tell them. Don't put big blocks of text on your
web pages, which are impossible to read, and very boring.
-Bad: A block of text with no paragraphs, headings or bulleted points
-Good: Bulleted points with headings and short paragraphs.
6.Concise
Do try to be as brief and as concise as possible when writing content for your website. Don't go
on and on about a subject providing irrelevant details which do not interest your visitors.
-Bad: A 400-word history of your company's achievement
-Good: A few bulleted points listing the major achievements
7. Interesting
Do write in a friendly and interesting manner. Don't sound boring and impersonal. Your visitors
should enjoy reading your web content and get hooked to it.
-Bad: Our Company is very efficient, reliable and affordable and we have been around for
years. We also have a very impressive portfolio of clients that we have previously worked for.
We are definitely the best choice.
-Good:
Reasons we can serve you better:
Great customer service
Competitive prices
Vast experience
8. Error free
Do ensure that your web content is free of spelling and grammatical errors and is punctuated
correctly. Don't write the web content in a hurry and upload it without proof reading. If you have
mistakes in your web content it would make you look unprofessional.
-Bad: This ia an exclusive ofer
-Good: This is an exclusive offer.
--------------------------------------------------
About the Author
Erum Zehra specializes in creating web content which is both Visitor and Search Engine
friendly. Get high rankings, and get your visitors hooked to your website. Visit her web site at
http://www.biztalk4u.com and subscribe to her ezine by sending a blank email to:BizTalk4U
Ezine.
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